Television And Its Impact On Society s Life - 1068 Words

Television comes in many forms, from a box in your living room to the screen on your smart phone. From its creation to this very day it has impacted society’s way of life and enforced ideologies that affect various decisions. Television is what connects us to the outside world. It provides a sense of belonging for many and, metaphorically, becomes a member of the family. The concept of Patriarchy has been present in sitcoms and influences how we are supposed to act around others. Despite the downfall of sitcoms recently, they still are used to help us gain an understanding. In Modern Family’s â€Å"Mother’s Day† episode, these ideologies are reflected through how a normal person would use them today. The discussion of place, home and family is illustrated yet also broken down within the episode. The concept of home is an influential and prevailing one to say the least. It is considered a place, as there is an attached emotion and a sense of belonging. Adding to this, it is something that can be constructed and shifted by an individual. As many see it, â€Å"to characterise someone as homeless is to imply some moral lack or weakness† (Silverstone, 1994, p. 26). Home stacks together our identity, belonging and how we are able to view the world. Alongside this, comes in television, which then is placed in a shared area that is often referred to as the family or living room. The way a sitcom portrays a family is how the viewing family will then use to influence their actions. ForShow MoreRelatedThe Truman Show By Peter Weir Essay1236 Words   |  5 Pagesin the 90’s. The movie’s message to us is that we are stuck in a media landscape full of fantasies that is catered to the interests of more powerful people. If we want to live an authentic life and be free , we should put distance between ourselves and the comfort that is our media filled culture. We have to leave the safety that is the media’s grasp and be willing to live in the world the way it actually is. In the 1990’s, television culture in particular was in full swing. Television is such a powerfulRead MoreThe Effects Of Reality Television In Our Society Can Be1509 Words   |  7 Pages The effects of reality television in our society can be seen within the people and even within the government. Reality TV has affected our society in some drastic ways. Reality television started off by showing families supporting each other and being loving, this no longer the case in the year 2017. Reality TV is now promoting acts of aggression, twisting the society s morals, and values. This genre of television has greatly influenced some preposterous behaviors within teenage viewers and undoubtedlyRead MoreViolence And Sex On Television898 Words   |  4 Pages Violence an d Sex on Television: Effects on the Younger Audience In today’s society, the media is used greatly for communication, advertisement, information, and for numerous other reasons. The world has evolved by technological advances as well as by the type of content that is put out on the internet, radio, and especially on television. In particular, violence and sex are two of the most controversial content types that have been recently used loosely in the present as compared to theRead More Television and Its Imapact on Society Essay1442 Words   |  6 PagesTelevision and Its Imapact on Society Introduction Vladimir Kosma Zworykin created a rudimentary versionof the television in 1924; however, the first realistically working television was made possible by Philo Taylor Farnsworth in the 1940s. 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One bizarre thing people used the do was to attend surgeries for entertainmentRead MoreThe Running Man By Stephen King908 Words   |  4 Pagesway of life; it is the one aspect of life that has connected the races and societies of the world for many years. It has given meaning to lives. Religion teaches the people how to live their lives and become better humans. The Running Man, by Stephen King, takes place in the distant future when the United States has become a polluted dystopian wasteland, where the rich rule over the poor and the masses are entertained by game shows in which contestants compete for their lives. The society is in aRead MoreImpact of Technologies on Teenagers1700 Words   |  7 PagesThe Impact of Technologies on Teenagers An Assignment Submitted by Name of Student Name of Establishment Class XXXX, Section XXXX, Spring 2013 Nowadays, information technologies play a significant role in the modern world. Information technologies have a long history. Some technologies were created a few years ago, while some technologies are comparatively new. Technologies have penetrated all spheres of human activities: education, politics, trade, medicine, and this list canRead MoreReality Television Has A Negative Impact On Society981 Words   |  4 PagesAs a kind of television programming which has lower production fee and a larger range of audiences,reality television has become a major force of television entertainment.It changes the way audiences watch television by providing imaginary space for them,allowing them fantasize themselves as the part of the show(Hicks,2009).However,while the reality television is argued as ‘highly edited reality’,the positive effects are doubted by some observers.The reality television in this essay can be defined

Renal Cyst Ultrasonic Differential Diagnosis Health And Social Care Essay Free Essays

With the aid of ultrasonography simple cysts, complex cysts and solid multitudes can be identified. Simple cysts may non necessitate surgical intercession but complex cysts and solid nephritic multitudes should be farther evaluated and decently managed. Nephritic cysts are common nephritic mass. We will write a custom essay sample on Renal Cyst Ultrasonic Differential Diagnosis Health And Social Care Essay or any similar topic only for you Order Now Their frequence addition with age and they are present in half the population above the age of 50. The etiology of nephritic cysts is non known, but it is possible that they form from the epithelial giantism of tubules or roll uping canals, with ensuing distention of the uriniferous tubule. This would explicate why cysts enlarge over clip, and the engagement of next uriniferous tubules might explicate why thin septations develop2. Elkin and Bernstein classified nephritic cysts ; ( 1 ) renal cysts due to dysplasia of the kidney ; ( 2 ) polycystic disease ; ( 3 ) cortical cysts ; ( 4 ) medullary cysts ; ( 5 ) assorted intrarenal cysts ; ( 6 ) extraparenchymal nephritic cysts. Ultrasound standards for the diagnosing of a simple nephritic cyst includes ( 1 ) Spherical or egg-shaped form ; ( 2 ) absence of internal reverberations ; ( 3 ) presence of a thin, smooth wall that is separate from the environing parenchyma ; and ( 4 ) sweetening of the buttocks wall, bespeaking ultrasound trans mittal through the water-filled cyst3. The object of survey was to observe the supersonic differential diagnosing of nephritic cysts, because echography is a uniquely safe and non-invasive agencies of imaging internal anatomy. Nephritic cysts are common incidental findings on echography but may besides organize portion of specific disease procedure. Differentiation of the forms of the cystic disease is necessary for diagnosis4. Patients AND METHODS: The survey was conducted between January 2007 to April 2008 at the section of Radiology and Urology, Chandka Medical College Hospital, Larkana. 100 ( Symptomatic or Asymptomatic ) patients of either sex with nephritic cysts who were detected on echography were included in the survey. Along with history, physical scrutiny nephritic echography was performed to see the site, size and figure of cysts. A nephritic ultrasound is a radiological survey of the kidneys that can look at the kidneys in cross subdivision. Position of the patient for right kidney scanning supine, left posterior oblique, left sidelong decubitus, and prone as needed. For left kidney scanning right sidelong decubitus, prone as needed. Different patient places were used whenever the suggested place does non give the coveted consequences. Just Vision 400 ultrasound machine by Toshiba with 3.5 MHz convex ( multi frequence ) investigation was used for kidneys scrutiny. No readying was required for ultrasound scrutiny. Consequence: From January 2007 to April 2008, hundred patients were included in the survey. 72 were males and 28 were females. Male to female ratio was 2.5:1. Age ranges were between 1-100 old ages ( Table-1 ) . Of the one hundred patients 40 presented with symptoms but 60s were symptomless. Among 40 diagnostic patients the most clinical presentation associated with nephritic cyst in this survey was diabetes mellitus 10 ( 25 % ) and abdominal hurting 7 ( 17.5 % ) ( Table-2 ) . Among 100 patients differential diagnosing of nephritic cyst in 89 ( 89 % ) patient simple nephritic cysts were detected, hydronephrosis in 7 ( 7 % ) , medical nephritic disease in 2 ( 2 % ) , polycystic disease in 1 ( 1 % ) , haematoma in 1 ( 1 % ) were observed ( Table-3 ) . Of the 89 patients of simple nephritic cysts 57 ( 64 % ) were cortical cysts, 4 ( 4.5 % ) medullary cysts, 22 ( 25 % ) parenchymal cysts, 4 ( 4.5 % ) Para pelvic cysts, 2 ( 2.2 % ) extra parenchymal cysts. Different sizes of simple nephritic cysts were measured ranged from 1mm to 100 millimeters, 3 ( 03.40 % ) steps ( 01-10 ) millimeter, 25 ( 28.40 % ) steps ( 10-20 ) millimeter, 11 ( 12.50 % ) steps ( 20-30 ) millimeter, 27 ( 30.33 % ) steps ( 30-40 ) millimeter, 9 ( 10.22 % ) steps ( 40-50 ) millimeter, 5 ( 05.28 % ) steps ( 50-60 ) millimeter, 3 ( 03.40 % ) steps ( 90-100 ) millimeter and 6 ( 06.81 % ) measures variable sizes. ( Fig: ) . Cystic standards were besides assessed through 89 patients. Along this series the most frequent type of loculation in assorted nephritic cyst was uniloculated 87 ( 98 % ) and 2 ( 2 % ) were biloculated. 91 ( 91 % ) instances presented as one-sided simple nephritic cyst, 9 ( 9 % ) instances as bilateral simple nephritic cyst and multiple cysts nine in figure. Internal echogenisity of simple nephritic cyst in this survey revealed there were 100 ( 100 % ) takes all features of simple nephritic cyst anechoic or echo-free with absence of internal reverberations. In 89 patients of simple nephritic cysts concomitant sonographic abnormalcies were detected. Fatty liver were the most common accompaniment with simple nephritic cyst during this survey ( 4 Patients ) . There was one instance showed benign prostate. Others each instance for nephritic rock, pleural gush, enlarged prostate secretory organ, nephritic expansion, cut down kidney size, ectopic kidney, nephritic organ transpla nt and angiomyolipoma ( Table-4 ) . Discussion: This survey was carried out on 100 patients in whom nephritic cysts were identified sonographically, 72 % were male patients and 28 % were females. So males were more affected in our survey than females. Previous survey by Hanna et Al confirmed that, the distribution is equal between males and females5. In our series 89 % of instances were diagnosed as simple nephritic cyst which represent the most common differential diagnosing of nephritic cysts followed by, 7 % hydronephrosis, 2 % medical nephritic disease, 1 % polycystic kidney disease, 1 % haematoma. There was no instance presented with nephritic dysplasia. .Study by Yamagishi et Al confirmed that, thorough reappraisal of household history can besides add valuable information. Differential diagnosing should include multicystic and polycystic kidney disease and structural anomalousnesss such as duplicate and calyceal diverticula, tumour, abscess and haematoma may be considered, but they most probably will hold internal reverberat ions. Although nephritic cysts can be seen in chromosomal abnormalcies, there are normally other anomalousnesss present6. When cystic lesion is seen in the upper pole, an adrenal beginning must besides be considered. Finally, a cystic teratoma of the retro peritoneum can be considered. The youngest patient was 3 old ages old male child with mean size of left kidney showed mild back force per unit area alteration with good parenchymal thickness, dilated nephritic pelvic girdle and ureter down to bladder. Umbilical hernia noted with defect at anterior abdominal wall steps ( 7mm ) with enteric cringles seen go throughing through. The eldest patient was 95 old ages old male with bilateral simple parenchymal cyst. The highest incidence of simple nephritic cyst in 6th and 7th decennaries of life. While the lowest incidence in 1st and 2nd decennaries. Previous surveies confirmed that, the pathogenesis of nephritic cyst is non wholly known. Because of increasing frequence of nephritic cysts with age ( they are found in over 50 % of people over 50 old ages of age ) . It has been suggested that cyst formation is acquired- a consequence of the aging process5,7. Another theory suggests that cysts are developmental in beginning. During nephritic organogenesis, the 2nd to 4th coevals of uriniferous tubules, ensuing in cyst formation 8. Among 40 diagnostic patients the most clinical presentation associated with nephritic cyst in this survey was diabetes mellitus 10 ( 25 % ) and abdominal hurting 7 ( 17.5 % ) they were more often associated with simple cyst, there were 60 patients symptomless normally associated with nephritic cysts. Previous surveies confirmed that, highlight a figure of facets refering to simple nephritic cysts. First, most instances are symptomless and are best treated cautiously by regular ultrasound follow up. Last, as the natural history of simple cyst is non known, long- term sonographic followup is recommended ; simple cysts can be the initial manifestation of autosomal dominant polycystic disease in a child9,10. Sonographic rating of nephritic cyst revealed that simple visual aspects were most normally seen in nephritic cysts and limited polycystic disease and haematoma. Along this series among 89 patients of simple nephritic cysts the most frequent type of loculation in assorted nephritic cyst was uniloculated 87 ( 98 % ) and 2 ( 2 % ) were biloculated. The major sonographic findings of wall thickness and regularity were thin and regular walls, that more presented in nephritic cysts. There were ( 57 of 89 ) were cortical cyst, ( 22 of 89 ) were parenchymal cyst, ( 4 of 89 ) were medullary cyst, ( 4 of 89 ) were parapelvic cyst and ( 2 of 89 ) were extraparenchymal cyst. Previous survey confirmed that, the upper pole is the most common site5. Normally the cysts are lone but may be multiple. As was seen in this survey, 91 ( 91 % ) instances presented as one-sided simple nephritic cyst, 9 ( 9 % ) instances as bilateral simple nephritic cyst and multiple cyst nine in figure. Previous survey confirmed that, the distribution is equal between right and left kidneys5. Internal echogenisity of simple nephritic cyst in this survey revealed there were ( 100 % ) takes all features of simple nephritic cyst anechoic or echo-free with absence of internal reverberations. Previous survey confirmed that, many incidental nephritic multitudes are discovered on abdominal ultrasound examinations11. When the ultrasound standards for a simple cyst are met, the likeliness of malignance is highly little. Asymptomatic patients with incidental nephritic cysts that meet these standards require no extra rating. Fatty liver were the most common accompaniment with simple nephritic cyst during this survey ( 4 Patients ) . There was one instance showed benign prostate. Others each instance for nephritic rock, pleural gush, enlarged prostate secretory organ, nephritic expansion, cut down kidney size, ectopic kidney, nephritic organ transplant and angiomyolipoma. Fatty liver were the more frequent attendant disease in association with simple nephritic cyst were detected as an incidental sonographic happening during this survey. Previous survey confirmed that, simple nephritic cyst has controversy related to high blood pressure and nephritic disfunction. There was ( 6 of 40 ) ( 15 % ) high blood pressure patients during this survey. Different sizes of 89 simple nephritic cysts were measured, 3 ( 03.40 % ) steps ( 01-10 ) millimeter, 25 ( 28.40 % ) steps ( 10-20 ) millimeter, 11 ( 12.50 % ) steps ( 20-30 ) millimeter, 27 ( 30.33 % ) steps ( 30-40 ) millimeter, 9 ( 10.22 % ) steps ( 40-50 ) millimeter, 5 ( 05.28 % ) steps ( 50-60 ) millimeter, 3 ( 03.40 % ) steps ( 90-100 ) millimeter and 6 ( 06.81 % ) measures variable sizes. Pervious survey confirmed that size scope from really little to really big in diameter. By and large ultrasound detected all nephritic cysts, while CT scan used to corroborate the diagnosing and picked up of peripherally located and cystic multitudes. Two instances were aspirated under ultrasound counsel, were clear fluid. Decision: The most common differential diagnosing of nephritic cyst is simple cortical nephritic cyst with highest incidence in 6th and 7th decennaries of life. The least common is polycystic kidney disease or haematoma. Out of this survey we believe more that ultrasound is the individual cost effectual mean in sensing of nephritic cyst. How to cite Renal Cyst Ultrasonic Differential Diagnosis Health And Social Care Essay, Essay examples

The Shoemaker and the Revolution Article Reviewn free essay sample

Young is able to paint a perfect picture in the readers mind about what influence and importance Robert had in the events that sparked the revolution. After Robert had been wronged by a British soldier, Sergeant Mark Boor, he had something against the British troops. This was his beginning to becoming a patriot in the American Revolution. He played key roles In The Boston Massacre, The Boston Tea Party, and the tarring and feathering of John Malcolm.The author believes that Heres was standing up for the rights of those living In the colonies because Is taxing them under absurd acts because of the debt acquired during the French and Indian War. Was Important within the Boston Tea Party because he was chosen to get the keys from the captain needed to get the tea from the storage of the boat. It is said that worked alongside John in dumping the tea into the ocean. We will write a custom essay sample on The Shoemaker and the Revolution Article Reviewn or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This is a great equalizer showing that the common man is Just as good as those higher in class and that they should work together.In contrast to what is learned in the classroom, this literary work provides a unique, unknown perspective on the American Revolution. This is the perspective of a common citizen of the colonies. Before, I only knew that some people got together and threw a bunch of tea into the ocean. I now know that leadership was taken up by common men and they had the greatest Impact on the citizens of America. Without these enthusiastic, driven patriots, the revolution might not have happened. Prior to reading this, I had barely ever heard about the Boston Massacre or the feathering of John Malcolm.The article provides great Insight Into personal experiences during these horrific events. As we are studying U. S. History, this article is very important because it gives a new perspective that I would have never imagined. Without it, I would never know how vital the common citizens were to the revolution and the events leading up to it. This article is very interesting and informing. It broadened my view of the American Revolution and how it started. Although the article was very helpful, it did not have very much emotion to it. speaks mainly about facts and events and very little about how he felt during those times. Given his emotions during this time, the reader would be able to learn even more about Heroes and what inspired him to provoke the British and help lead the American Revolution. This information Is not different from what I have learned before, Its Just more detailed. In most peoples history. Now that I know more about what fueled the beginning of the rebellion, I can understand why it occurred and who was involved.

Satanic Verses essays

Satanic Verses essays The introductory passage from Salman Rushdies novel The Satanic Verses introduces the two main characters, Gibreel Farishta and Saladin Chamcha, two Indian men who have been living outside their homeland for some time. They are flying over England when the plane explodes, and both are thrown out and miraculously survive the fall to the ground. The two men are in some ways alternate halves of one personality, and much of the time one represents good and the other evil, as if it were the good and evil existing within each of us. During the course of the novel, these two men both change and, at times, change places. Saladin becomes a satanic figure in the course of the novel, but he is also subjected to a variety of evils when he travels to London he is met with police brutality, racial prejudice, and similar elements showing deep-rooted social problems and the prevalence of evil in the world. Saladin had tried to separate himself from his Indian heritage, but now he is forced to confront that heritage in his particular place in the exploration Rushdie is making of the different ways Indians have tried to assimilate into British society and often been rebuffed. Gibreel is a movie star in India, appearing in what are called "theologicals," or Indian religious films. He has a variety of religious experiences in his dreams as he recalls various Indian religious figures and the historical events surrounding their lives and works. These dreams are vivid and draw him into the religious world more thoroughly than had his films, but the dreams are in fact similar to throe films, built on an accretion of details and creating a mythology that is very real. Gibreel transforms into an angelic figure while Saladin metamorphoses into a satanic figure, though their differences are not always as clear-cut as this. For Rushdie, there are no absolutes, so calling one of these men good and the other evil does not suffice. Both have ...

Mexican-American War - Aftermath

Mexican-American War - Aftermath Previous Page | Contents Treaty of Guadalupe Hidalgo In 1847, with the conflict still raging, Secretary of State James Buchanan suggested that President James K. Polk send an emissary to Mexico to assist in bringing the war to a close. Agreeing, Polk chose Chief Clerk of the State Department Nicholas Trist and dispatched him south to join General Winfield Scotts army near Veracruz. Initially disliked by Scott, who resented Trists presence, the emissary soon earned the generals trust and the two became close friends. With the army driving inland towards Mexico City and the enemy in retreat, Trist received orders from Washington, DC to negotiate for the acquisition of California and New Mexico to the 32nd Parallel as well as Baja California. Following Scotts capture of Mexico City in September 1847, the Mexicans appointed three commissioners, Luis G. Cuevas, Bernardo Couto, and Miguel Atristain, to meet with Trist to discuss peace terms. Commencing talks, Trists situation was complicated in October when he was recalled by Polk who was unhappy with the representatives  inability to conclude a treaty earlier. Believing that the president did not fully understand the situation in Mexico, Trist elected to ignore the recall order and wrote a 65-page response to Polk outlining his reasons for doing so. Continuing to meet with the Mexican delegation, final terms were agreed to in early 1848. The war officially ended on February 2, 1848, with the signing of the Treaty of Guadalupe Hidalgo. The treaty ceded to the United States the land that now comprises the states of California, Utah, and Nevada, as well as parts of Arizona, New Mexico, Wyoming, and Colorado. In exchange for this land, the United States paid Mexico $15,000,000, less than half the amount offered by Washington prior to the conflict. Mexico also forfeited all rights to Texas and the border was permanently established at the Rio Grande. Trist also agreed that the United States would assume $3.25 million in debt owed by the Mexican government to American citizens as well as would work to curtail Apache and Comanche raids into northern Mexico. In an effort to avoid later conflicts, the treaty also stipulated that future disagreements between the two countries would be settled through compulsory arbitration. Sent north, the Treaty of Guadalupe Hidalgo was delivered to the US Senate for ratification.   After extensive debate and some alterations, the Senate approved it on March 10.   In the course of the debate, an attempt to insert the Wilmot Proviso, which would have banned slavery in the newly-acquired territories, failed 38-15 along sectional lines.   The treaty received ratification from the Mexican government on May 19.   With Mexican acceptance of the treaty, American troops began departing the country. The American victory confirmed most citizens’ belief in Manifest Destiny and the nation’s expansion westward. In 1854, the United States concluded the Gadsden Purchase which added territory in Arizona and New Mexico and reconciled several border issues that had arisen from the Treaty of Guadalupe Hidalgo. Casualties Like most wars in the 19th century, more soldiers died from disease than from wounds received in battle. In the course of the war, 1,773 Americans were killed in action as opposed to 13,271 dead from sickness. A total of 4,152 were wounded in the conflict. Mexican casualty reports are incomplete, but it estimated that approximately 25,000 were killed or wounded between 1846-1848. Legacy of the War The Mexican War in many ways may be directly connected to the Civil War. Arguments over the expansion of slavery into the newly acquired lands further heightened sectional tensions and forced new states to be added through compromise. In addition, the battlefields of Mexico served as a practical learning ground for those officers who would play prominent roles in the upcoming conflict. Leaders such as Robert E. Lee, Ulysses S. Grant, Braxton Bragg, Thomas â€Å"Stonewall† Jackson, George McClellan, Ambrose Burnside, George G. Meade, and James Longstreet all saw service with either Taylor or Scott’s armies. The experiences these leaders gained in Mexico helped to shape their decisions in the Civil War. Previous Page | Contents

Enterprise Book Case Study Example | Topics and Well Written Essays - 750 words

Enterprise Book - Case Study Example ion through high quality services such as through fast transactions and helpfulness of the staff, the ESQi provides the appropriate environment that helps in fulfilling this objective (Exhibit 3). This is because it is tied to the entire organization’s main processes including employee compensation. Customer satisfaction, with respect to ESQi, became the main agenda where the customers were contacted to provide feedback on their experience when being served by the company. As such, the managers became responsible for the scores. The tool was also the main determinant of whether an employee could be promoted where a good score of the subject employee’s branch would guarantee promotion after they had been working in the company for a specified period. This implies that the salaries were tied to the individual’s performance in the duties assigned. This mode of compensation prompted the employees to work more time than what had been specified by the company so as to increase the chances of promotion and higher salaries resulting from the branch’s performance. This system would be very effective if the company ensures that all employees are well aware of its operations and if it is followed to the letter. This is because it has sparked increased motivation to the point that the employees are willing to work longer than the company has stipulated. Additionally, it sparks a commitment among the employees, which would function as a competitive advantage for Enterprise. The most important issue with respect to emerging issues in the market is the idea of consolidation between two main players that include DTG and Vanguard. The merger may present a significant threat to Enterprise although independent efforts by either DTG or Vanguard do not measure to Enterprises’ operations (Exhibit 1). This could be a main threat because combination of operation means combination of managerial ideas where such a merger could result in a very strong managerial practice to

Analyse the market for Tesco Groceries within the UK Essay

Analyse the market for Tesco Groceries within the UK - Essay Example Founded in 1924, Tesco is the largest retailer in the UK market as well as the largest UK based international supermarket chain with 1,780 stores in the UK and 586 outlets internationally. The company which originally focused on food retailing has now expanded in to retailing of clothing, household electronics, fincial services, internet and telecommunications. Company is displaying tremendours financial performance with over 15% growth in its revenue reaching  £ 34 billion in year 2005 and a widely publicised operating profit of  £ 2 billion. With over 1780 stores spread across UK and a strong presence in Ireland and a host of other countries, with its 586 international outlets, Tesco retail operations employ over 240,000 employees. The UK supermarket segment operates on a highly differentiated platform where the segmentation is done on customer profiles, geographic locations as well as product and image offer of each player. The focus on differentiation in the industy is evident in the total expenditure of  £150 million on advertising by key players. Tesco initially positioned itself on â€Å"Best Value† platform and based its operations on the principle of "Pile it high, sell it cheap" approach of the founder Jack Cohen. While this positioning attracted the lower income classes, it created a cheap image of the company and alianated the middle class consumers. To counter this negtive image, the company revised its approach to "inclusive offer" a phraseused by Tesco to describe its aim of catering to all stratas of income gorups from the same stores (Tesco.com 2005) . Under this approach the company offers â€Å"Finest and Luxuary† range as well as low priced â€Å"Value† range to cater t o varying disposable income levels of its differentiated customer bases. The company also differentiate its outlets through five formats, which differ in shop floor size and the range of products sold. These