Enterprise Book Case Study Example | Topics and Well Written Essays - 750 words

Enterprise Book - Case Study Example ion through high quality services such as through fast transactions and helpfulness of the staff, the ESQi provides the appropriate environment that helps in fulfilling this objective (Exhibit 3). This is because it is tied to the entire organization’s main processes including employee compensation. Customer satisfaction, with respect to ESQi, became the main agenda where the customers were contacted to provide feedback on their experience when being served by the company. As such, the managers became responsible for the scores. The tool was also the main determinant of whether an employee could be promoted where a good score of the subject employee’s branch would guarantee promotion after they had been working in the company for a specified period. This implies that the salaries were tied to the individual’s performance in the duties assigned. This mode of compensation prompted the employees to work more time than what had been specified by the company so as to increase the chances of promotion and higher salaries resulting from the branch’s performance. This system would be very effective if the company ensures that all employees are well aware of its operations and if it is followed to the letter. This is because it has sparked increased motivation to the point that the employees are willing to work longer than the company has stipulated. Additionally, it sparks a commitment among the employees, which would function as a competitive advantage for Enterprise. The most important issue with respect to emerging issues in the market is the idea of consolidation between two main players that include DTG and Vanguard. The merger may present a significant threat to Enterprise although independent efforts by either DTG or Vanguard do not measure to Enterprises’ operations (Exhibit 1). This could be a main threat because combination of operation means combination of managerial ideas where such a merger could result in a very strong managerial practice to

Analyse the market for Tesco Groceries within the UK Essay

Analyse the market for Tesco Groceries within the UK - Essay Example Founded in 1924, Tesco is the largest retailer in the UK market as well as the largest UK based international supermarket chain with 1,780 stores in the UK and 586 outlets internationally. The company which originally focused on food retailing has now expanded in to retailing of clothing, household electronics, fincial services, internet and telecommunications. Company is displaying tremendours financial performance with over 15% growth in its revenue reaching  £ 34 billion in year 2005 and a widely publicised operating profit of  £ 2 billion. With over 1780 stores spread across UK and a strong presence in Ireland and a host of other countries, with its 586 international outlets, Tesco retail operations employ over 240,000 employees. The UK supermarket segment operates on a highly differentiated platform where the segmentation is done on customer profiles, geographic locations as well as product and image offer of each player. The focus on differentiation in the industy is evident in the total expenditure of  £150 million on advertising by key players. Tesco initially positioned itself on â€Å"Best Value† platform and based its operations on the principle of "Pile it high, sell it cheap" approach of the founder Jack Cohen. While this positioning attracted the lower income classes, it created a cheap image of the company and alianated the middle class consumers. To counter this negtive image, the company revised its approach to "inclusive offer" a phraseused by Tesco to describe its aim of catering to all stratas of income gorups from the same stores (Tesco.com 2005) . Under this approach the company offers â€Å"Finest and Luxuary† range as well as low priced â€Å"Value† range to cater t o varying disposable income levels of its differentiated customer bases. The company also differentiate its outlets through five formats, which differ in shop floor size and the range of products sold. These